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Resume

With 10+ years of experience in UX/UI design, branding, and marketing, I create user-friendly digital experiences. I’ve designed software for the DoD, built strong brand identities, and led data-driven marketing efforts—all with a focus on usability, accessibility, and impact.

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UX/UI Designer

Mile Two • 2024-2025

Mile Two is a cutting-edge software studio focused on creating intuitive, human-centered solutions for the Department of Defense and other mission-critical industries.

  • Designed seamless, user-friendly software interfaces for Department of Defense applications, prioritizing functionality and accessibility.
  • Developed interactive prototypes in Sketch and Adobe XD to visualize workflows and communicate design concepts with stakeholders and development teams.
  • Conducted in-depth user interviews and usability testing sessions to identify pain points, gather feedback, and inform iterative design improvements.
  • Built comprehensive UI style guides, integrating various component libraries, iconography, typography, and color systems to ensure design consistency.
  • Partnered with developers to align design and implementation, bridging technical and visual elements to create cohesive solutions.
  • Contributed to branding efforts by designing logos and other visual assets to support project goals and align with client branding guidelines.

Email Marketing Specialist

CLM • 2023-2024

CLM, part of The Institutes Risk & Insurance Knowledge Group, supports over 50,000 professionals with education and resources tailored to the claims and litigation management industry.

  • Designed and delivered email campaigns targeting diverse audiences, ensuring consistent branding and engaging content.
  • Built custom email templates to streamline campaign creation and maintain a cohesive visual identity.
  • Crafted subject lines and copy that drove open rates, click-throughs, and engagement across various campaigns.
  • Executed A/B testing on design elements and copy to improve performance, leveraging data insights to refine strategies.
  • Managed complex automated workflows, including welcome series and event follow-ups, to nurture engagement over time.
  • Monitored campaign analytics and implemented data-driven improvements to enhance email effectiveness.
  • Created graphics for events, web, and social media to support marketing initiatives and strengthen brand presence.

UX/UI Designer

ARS • 2022-2024

Applied Research Solutions is a trusted provider of innovative software solutions for the Department of Defense, specializing in cutting-edge technology and user-centered design.

  • Designed intuitive, user-friendly interfaces for Department of Defense software, focusing on accessibility and functionality.
  • Created interactive prototypes in Figma and Adobe XD, enabling effective communication of design concepts to stakeholders and development teams.
  • Conducted user interviews and usability testing, gathering insights to inform design decisions and improve software functionality.
  • Developed comprehensive UI style guides, including various component libraries, color systems, iconography, and user flows, ensuring seamless implementation by developers.
  • Collaborated with front-end and back-end developers to bridge the gap between design and functionality, bringing concepts to life.
  • Contributed to branding initiatives, designing logos and brand identity systems to align with client goals and enhance project aesthetics.

Email Marketing Specialist

Mystic Stamp • 2018-2022

Mystic Stamp Company, America’s leading stamp dealer, specializes in rare and historic U.S. and international stamps, serving a passionate community of collectors.

  • Led the email marketing program using dotdigital, crafting and adhering to a structured schedule for daily, targeted campaigns that drove revenue and customer engagement.
  • Designed email templates, content blocks, and automated journeys (e.g., welcome series, anniversary messages) to ensure consistency and improve efficiency.
  • Wrote compelling copy for email campaigns, including engaging product highlights, storytelling, and promotional content, tailored to audience interests.
  • Conducted A/B testing on subject lines, layouts, and copy to optimize open rates, clicks, and overall performance, refining strategies based on data insights.
  • Managed the backend of the WordPress website, keeping product descriptions, landing pages, and site content updated to support email campaigns.
  • Created engaging pop-ups and landing pages through dotdigital tools, driving conversions and enhancing the customer experience.

Graphic Designer

C&D Advertising • 2015-2018

C&D Advertising is a full-service agency specializing in creative solutions for small to medium-sized businesses across industries like hospitality, retail, and entertainment.

  • Designed marketing materials for a diverse range of clients, including Enchanted Forest Water Safari (New York’s largest water theme park), insurance agencies, restaurants, and nonprofits.
  • Created logos and brand identity systems that ensured consistency across digital and print platforms, tailored to client goals and target audiences.
  • Developed email marketing campaigns using Campaign Monitor, including templates, automation, audience segmentation, and A/B testing to boost engagement.
  • Delivered designs for brochures, menus, packaging, Google banner ads, and social media visuals that grabbed attention and aligned with each client’s unique voice.
  • Designed responsive landing pages and collaborated on website projects, ensuring seamless user experiences and adherence to best practices.
  • Conducted SEO audits and optimized landing pages with keyword research, meta descriptions, and internal linking to enhance search engine rankings.